Local geo targeting is the fine-tuning of the RELEVANCE of your search-engine result pages entries, to the specific areas or cities, in which you provide your products or services, and to those specific services, that your business has to offer. And it’s the single biggest improvement you can give your site, if it’s based on wordpress, to get better search engine rankings and outrank your competitors.
Caution: this is A RANT !
I’m both a blogger and a freelancer, and I write articles both for myself and my customers from time-to-time. And from time-to-time, I am faced with the inability to write compelling, in-depth, well-written and meaningful articles, because my customers or friends expect me to write those articles in accordance with Yoast’s SEO plugin’s READABILITY score. This readability test/analysis in that plugin simply pisses me off, and for good reason. Read on to find out why I find Yoast’s readability tests disgusting.
TL;DR version: if you use opencart or prestashop and your shares on facebook don’t look good, you have product images missing or product descriptions missing, read the article completely, to learn how to properly og: tag your templates.
Some of my Prestashop and Opencart customers, especially French and eastern-europeans use in their product and category names special apostrophe characters, that while look good on the product page, in the product or category description itself, cause a very strange behaviour in Facebook’s sharer apps.
There are quite a large number of websites based on wordpress that use dotonpaper’s booking system or booking pro plugin, just in my experience as a freelancer, I’ve seen over 50 sites that use it, some of them for travel booking and hotel lodging, others for cleaning services, because from many points of view, the plugin is very easy to use and configure, and it even has (had ?) a free version.